The world is in our eyes and over our minds…

Is globalisation white with black stripes or black with white stripes?

In today’s modern and ever advancing world, there comes the question of whether globalisation, as Michael O’shaughnessy illustrates, is uniting “diverse communities” and fostering “progress” or if it diminishes the rich uniqueness and tradition of culture (O’shaughnessy).

What is considered worldwide interconnectedness or an “international community influenced by technological development and economic, political and military interests” (O’shaughnessy), globalisation is the universal experience of different aspects of human life.

Globalisation also implies to many the “significant blurring of distinctions between internal and external affairs of countries and the weakening of difference among countries” (Payne, R 2013). This negative outlook also spurs the fear of cultural imperialism, the proliferation of a particularly dominant society, primarily being Westernisation or to be more specific, Americanisation. As American popular culture “exerts powerful influence across the globe” (Hebron, L 2011) for example, Coca Cola and McDonalds, such a notion is easy to conceptualise.

Coca-Cola India       5541878

However, the greatest aspect of our modern world, which is largely due to globalisation is the removal of boundaries within communication. For example, in the historical event of September 11, 2001, the world was connected as one. Through globalisation, valuable relationships are maintained and an immense access to knowledge and education is achieved, which is a highly powerful.


Globalisation today may in fact be illustrated as a Television room like that in Ray Bradbury’s novel Fahrenheit 451; a room with floor to ceiling screens, made up of the millions of pixels that creates the world, completely surrounding the individual. However, it may also be an occurrence in which we, collectively, are able to make sense of this complicated world. Further, “The greater reach of one culture does not necessarily mean the diminish stature for others…many different traditions have grown together and flourished” (Cowen, T).

streak-of-green-holi-india    dc03dfb4739f4196a734da85039a6242_etnias-1


O’Shaughnessy, M, 2012, ‘Globalisation’, In Media and Society, 5th Ed, Oxford University Press, South Melbourne, VIC, 462-467.

Payne, R 2013, ‘Global issues: challenges of globalisation’, in Global issues; politics, economies and culture, 4th edn, Pearson Education, Inc, Boston 1-23.

Hebron, L et al 2011, ‘Culture’, in Globalisation: debunking the myths, 2nd edn, Pearson Education, Inc., Boston pp.99-117

Cowen, T 2007, ‘Some Countries Remain Resisant to American Cultural Exports’, New York Times, (electronic version)



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